Sunbasket is a food delivery company specializing in meal kits and fresh, ready-to-oven meals. With meal kit services becoming increasingly popular, the goal of this rebrand was to help Sunbasket stand out in a crowded and competitive market. I developed a rebrand that builds on the company’s existing 1970s-inspired visual identity. The logo features a groovy, expressive typeface that adds personality and warmth, helping the brand feel approachable and memorable. An abstract sun icon was introduced and carried throughout the system as a flexible design element across packaging, website design, and billboard applications. The result is a bold, cohesive identity that feels playful, recognizable, and distinct within the food delivery space.
