Sunbasket is a food delivery company that specializes in meal kits and fresh & ready-oven meals. With food delivery and meal kit companies gaining more popularity in the past couple of years, it was important that this rebrand stood out against the competition. The brand was using a 70's inspired typeface and logo so I stuck with that theme in the rebrand. For the logo, I opted for a groovy type that would stand out and give the brand personality. The logo also has an abstract sun that is used as a design element throughout the rebrand as well.