Tive is a business-to-business technology company that develops tracking devices for shipments. These trackers allow companies to monitor the exact location of their shipments, along with key conditions such as temperature and humidity. All updates are delivered directly through the Tive application, giving users real-time visibility and control. For this advertising campaign, I focused on highlighting the app’s notification system to showcase the range of critical information the tracker provides. By visually emphasizing these alerts, the campaign communicates clarity, reliability, and transparency, reinforcing Tive’s value as. a powerful tool for informed decision-making and shipment management.