Meluka Australia is a wellness brand featuring honey products sourced from the lush Bungawalbin Valley rainforest. The goal of this project was to create a brand identity that reflects the simplicity and purity of the ingredients while positioning the products with the elegance of high-end beauty brands. I developed a clean, typographic logo and a minimalist visual system, paired with a restrained color palette that highlights the natural beauty of the honey. The result is a sophisticated, modern brand identity that communicates wellness, quality, and refinement across all of the packaging.
Process Work
Process work exploring bottle and label styles that are inspired by high-end cosmetic bottles. I was incorporating glass bottles and wood lids in the majority of the sketches. This is for sustainability and to pay homage to the trees in the Bungawalbin rainforest.
