Meluka Australia is a wellness brand with products sourced locally in the beautiful and abundant Bungawalbin Valley Rain forest. This brand focuses on simple and effective ingredients and the branding needs to reflect that. My brand strategy was to make these wellness products reflect the classy and sleek elegance that can be found in high-end beauty products. I accomplished this with a clean, typographic logo and a minimalistic aesthetic, and a simple color palette that highlighted the main product, the all-natural honey.
Process Work
Process work exploring bottle and label styles that are inspired by high-end cosmetic bottles. I was incorporating glass bottles and wood lids in the majority of the sketches. This is for sustainability and to pay homage to the trees in the Bungawalbin rainforest.
