Madd Hatter’s Tea House & Cafe is a brunch spot in San Antonio, Texas, known for its exceptional tea, rich culture, and welcoming, homey atmosphere. The goal of this rebrand was to capture the cafe’s sense of community while highlighting its fun, quirky personality.I developed a friendly, familiar logo that reflects both the spirit of the cafe. A distinct, playful color palette was chosen to bring energy and warmth to the brand, reinforcing its approachable and inviting nature. The rebrand included product design, menu design, packaging, and business cards, creating a cohesive visual identity that feels inclusive, memorable, and worth being a part of.
Process work
Logo sketches exploring the connection between Maddhatter's aesthetic and tea. Throughout the sketching phase, I was heavily inspired by Alice in Wonderland.
