Maddhatter's Tea House and Cafe is a breakfast, lunch, and brunch shop in San Antonio Texas. It is known for its fantastic tea, rich culture, and homey feel. In my re-branding, I opted for a logo that felt friendly and familiar. The logo captures the fun and quirky nature of the regulars and the cafe. I chose a distinct color palette that would add a playful and upbeat element to the brand. It was important that the brand felt approachable and worth being a part of.
Logo sketches exploring the connection between Maddhatter's aesthetic and tea. Throughout the sketching phase, I was heavily inspired by Alice and Wonderland.