Cerave is a skincare company that prides itself on simple ingredients that are hand selected by dermatologists. The recent success and attention they have received on social media, specifically, Tiktok, inspired this rebrand. The brand's popularity on this platform opened them up to a larger audience, now including younger individuals and men. Using this knowledge I created a rebrand that would appeal to their new demographic and would have a more approachable, less medicinal feel.
