CeraVe is a dermatologist-developed skincare brand known for its simple, effective ingredients. The brand’s recent surge in popularity on social media, particularly TikTok, inspired this rebrand. As CeraVe reached a broader audience, including younger consumers and men, the goal was to evolve the brand to feel more approachable while maintaining its trusted, science-backed foundation. I created a rebrand supported by advertising, billboard design, brochure layouts, and a website redesign. The updated visual direction softens the brand’s traditionally medicinal feel, making skincare education more accessible and engaging for a wider range of users. The result is a modern, inclusive identity that supports learning, trust, and everyday use across multiple platforms.
