Jimmy Changas is a Tex-Mex chain with four locations in the Houston area. The restaurant's logo is a monkey named Jimmy, and this plays into the quirky fun nature of the brand. The restaurants are all eclectically decorated and they are known for their amazing bars and jungle gyms for the kids. In this ad campaign, I wanted to highlight the childlike nature of the brand and create something that everyone can recognize and relate to. I opted for a campaign centered around onomatopoeia and the well-known sounds that someone would experience while dining in at Jimmy Changas.
