1944 Paris is a makeup brand inspired by the year women in France earned the right to vote, serving as a tribute to the strength, confidence, and power of femininity. The goal of this project was to create a brand that empowers women to embrace authenticity and experience the confidence makeup can provide. I developed a complete brand identity, including packaging, advertising, and print assets. The visual direction is sleek and sophisticated to reflect the modern woman, while a delicate lace pattern references the brand’s 1940s roots. The result is a timeless yet contemporary identity that honors history while celebrating empowerment and self-expression.
